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Why I Teach Parker Clients to Ignore "List Price" and Focus on "Net"

February 6, 2026  •  Bill Maher
Why I Teach Parker Clients to Ignore "List Price" and Focus on "Net"

List Price is a marketing tool. Net Proceeds is your money. In Parker, I help sellers optimize for the latter.

The Strategy: Sometimes, paying for a buyer's interest rate buydown (a cost) allows us to hold a higher purchase price (a gain), resulting in a higher net for you than a price cut would have.

This is advanced transaction math. Let's calculate your true walk-away number.


Bill Maher

Broker Associate / REALTOR ®